Called to Surf

Called to Surf was founded 10 years ago by two cousins from Southern California. Today, it is lovingly run by Gary Brassfield, his wife Roxanne, and their family from our home base in Provo, Utah.

We believe fashion should make you feel comfortable and confident in every moment of life — whether you’re running errands, going on a date, attending a wedding, or relaxing at home. We create timeless, high-quality pieces that are designed to be lived in and worn again and again.

From thoughtful details and beautiful fabrics to careful craftsmanship, every collection is made with love and care. Under our brands Brass & Roe and Citrus, we offer clothing that blends everyday comfort with effortless style — always unique, always for you.

Welcome to the Called to Surf family.